Project Overview

Client: UNG - Designed Systems Course
Timeline: 6 Weeks (Fall 2024)
Products: Logo, Brand Design, Brand Book, Posters

Learning in Color is a non-profit organization that specializes in transforming classrooms into engaging learning environments to encourage student success. Working with local artists and community creatives, they collaborate to create murals and custom art installations. The objective of this project was to redesign their brand identity to establish a cohesive visual system that was approachable, memorable, and adaptable.

Logo Design

In my initial logo design exploration, I wanted to explore icon-based logos that represented the organization's dedication to creativity. Drawing inspiration from the painting process, I developed three distinctive logos, each highlighting a different aspect of the creative journey. By presenting these three initial logos, I was able to evaluate which concept most effectively communicated the brand's purpose and values.

After receiving constructive criticism from peers, I refined the paintbrush logo to improve its visual balance. I found that increasing the thickness and extending the brush handle made the intentional C-shape more apparent.  I also removed the rectangular shape, allowing the logo to function independently instead of relying on an enclosed shape. These small refinements created a more versatile logo with greater visual impact while aligning with the company’s creative purpose.

Poster Design

Using my redesigned logo, I created a series of posters that showcase the logo's usability and explore diverse approaches to advertising the organization. Each poster highlights a unique visual style: photography, vector graphics, and typography. Through vibrant colors and dynamic layouts, these posters reinforce Learning in Color's mission to foster creativity and transform classrooms into spaces for learning and growth.

Brand Guide

The brand guide offers a comprehensive overview of the proper application of the brand's visual assets. In this instance, the guide outlines key elements, such as logo usage, color palette, typography, and other necessary graphic standards. The dynamic composition and engaging layout reflect the brand's personality, serving as a functional resource and an extension of the visual identity.